Privacy Policy

1. Who we are

WarmHomeUK ("we", "us", "our") operates the website warmhomeuk.co.uk. We help UK residents research potential government energy-support routes. We are the data controller for the personal information described in this policy.

2. What data we collect

When you use our eligibility checker and lead capture form, we collect:

• Contact information: Name, email address, and an optional phone number
• Property information: Postcode, address, property type, EPC rating
• Eligibility data: Ownership status, income band, benefits received, heating type, improvement interests
• Technical data: Privacy-friendly analytics events, page paths, referrer paths, campaign parameters, and aggregated browser/device information

3. How we use your data

We use your personal data to:

• Generate and save an indicative scheme-matching report
• Attempt transactional report delivery by email when the email service is enabled
• Send you updates about new grants and energy saving tips (only if you opt in)
• Improve our eligibility checker, solar calculator, pages, and forms using aggregate analytics

4. Legal basis for processing

We process your data based on:

• Consent: You actively opt in to marketing messages; that choice is separate from saving a requested report
• Steps at your request: To create and provide the report you ask for through the form
• Legitimate interest: To improve our service, diagnose problems, and understand aggregate visitor journeys

5. Who we share your data with

We only share your data with:

• Service providers: Supabase (data storage), Resend (email notifications), Cloudflare (hosting and form security)

We use Cloudflare Turnstile to protect report submissions against automated abuse. Turnstile checks browser and device signals in the background. See Cloudflare's Turnstile Privacy Addendum for details of its processing.

WarmHomeUK is not currently sharing checker submissions with installers. The current form records installer-sharing consent as false. We do not sell checker submissions.

6. Data retention

We keep submissions only while they are needed to provide the report, operate and secure the service, meet legal requirements, and resolve requests. The previous claim that records were automatically deleted after 12 months was not backed by a verified deletion job and has been removed. You can request deletion at any time.

7. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw consent at any time
• Object to processing based on legitimate interest
• Data portability

To exercise any of these rights, contact us at privacy@warmhomeuk.co.uk.

8. Cookies, storage and analytics

We use Umami Analytics to understand aggregate website usage and funnel performance. The tracker is configured without cookies, respects browser Do Not Track signals, and is not used for advertising, remarketing, cross-site tracking, or individual profiling.

We track events such as page views, eligibility checker steps, solar calculator steps, CTA clicks, form starts, form submissions, and report downloads. We do not send names, email addresses, phone numbers, postal addresses, postcodes, report tokens, or free-text form content to analytics. URL query strings are stripped before analytics data is sent, except standard UTM campaign parameters.

For lead attribution, we store the first landing page, referrer path, and UTM source, medium, and campaign in sessionStorage for the current browser session. If you submit a lead form, those attribution fields are sent with your enquiry so we can understand which pages and campaigns produce enquiries. The browser storage expires when your session ends and is not used to identify you before you submit the form.

Because this setup is limited to statistical analytics and service improvement, we rely on the statistical analytics exception under UK PECR and provide a simple way to object.

9. Contact us

If you have any questions about this privacy policy or how we handle your data, contact us at privacy@warmhomeuk.co.uk.

If you're not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.